I’m a strategist, transformative leader, and entrepreneur with a passion for rebuilding businesses and organizations into more impactful, creative, and sustainable versions of themselves. My no-nonsense approach to strategy and management consulting fosters collaborations that get things done, infuse fun into the process, and ultimately leave my clients more autonomous long after our work together ends.

Over the past 15 years, I’ve worked in and led numerous agencies, consultancies, and studios, inspiring, consulting, and transforming over 76 companies. Combining sharp diagnostics, unwavering clarity, and vibrant creativity, I make essential solutions emerge from complexity, carving out new pathways for value through sharper brands, innovative business models, and resilient organizational structures.

As one of Germany’s youngest CEOs in consulting, I’ve been recognized by the German press as “one of the most significant pioneers of the industry” and “a strategic force to be reckoned with” (2023).

In the fall of 2024, I launched my own consulting studio, Serotonin, with a mission to reimagine the true value of strategic practice.

For me, strategy is more than just a profession—it’s a deeply personal practice, intertwined with the flow of life, the personalities who practice it, and a process that needs to be closely connected to what people, cultures, and organizations truly care about in order to unleash its full power. To support this authentic practice and share my own experiences, I started this blog.